Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical? In the world of large language models (LLMs) in 2025, that’s a complicated question. […]
Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns. Previously, you were only able to select one campaign at a time, but now […]
Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns. More details. This change was spotted by Greg Kohler who posted a screenshot of the change on X and wrote: […]
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search experiences) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page […]
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]
Google AI Mode got an upgrade to its large language models that enhances its ability to answer complex STEM questions. Plus, the responses should be “tighter, easier to scan and get to the point up front before elaborating,” Robby Stein, Google’s VP of Product at Google Search wrote. This comes in time for the upcoming […]
AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less traffic despite stronger rankings. Discovery no longer happens in just one place. It’s fragmented across search engines, social platforms, paid ads, and AI tools, creating a […]
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“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of […]
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative update to AI Mode AI Mode now handles complex STEM questions and delivers more concise responses. The update arrives as students return to school. #Mode #Sees #Big #Improvements #STEM […]