For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can […]
Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change the way they block content so as to help Google out. Search Related JavaScript Problems Google updated their guidelines with a call for publishers to […]
A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions up to and including version 3.2. TablePress WordPress plugin The TablePress plugin is used on more than 700,000 websites. It enables users to create and manage tables with interactive features […]
An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that execute on the site when a user visits the affected website. Ocean Extra WordPress Plugin The vulnerability affects only the Ocean Extra plugin by oceanwp, a plugin that extends the […]
Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart Bidding strategy for search-term matching to work. The clarification was provided during Google’s Ads Decoded podcast, where product managers discussed recent launches. What Google Said In the “Ads Decoded” podcast […]
Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal […]
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly […]
Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead to denials. But with a little preparation, you can eliminate the guesswork and ensure a smoother verification process. Learn how to get your business verified, […]
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find […]