Category Archives: Social Signals

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Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)

Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow load times? A slow WooCommerce site doesn’t just cost you conversions. It affects search visibility, backend performance, and customer trust. Whether you’re a developer running […]

Track, Prioritize & Win In AI Search

Track, Prioritize & Win In AI Search

AI search is reshaping buyer discovery.  Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines.  If your brand isn’t showing up, you’re losing leads and opportunities. Join Samanyou Garg, Founder of Writesonic, on September 10, 2025, for a webinar designed to help marketers and SEO teams master AI visibility. In […]

Research Shows How To Optimize For Google AIO And ChatGPT

Research Shows How To Optimize For Google AIO And ChatGPT

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting the data in different ways, suggesting different ways of thinking about each AI platform. Methodology And Results BrightEdge’s analysis was conducted with its AI Catalyst […]

How generative AI is quietly distorting your brand message

How generative AI is quietly distorting your brand message

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company.  When these AI-generated narratives drift from your intended brand […]

6 critical issues to fix

6 critical issues to fix

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering.  Often, it’s not about spending more or targeting. It’s about quickly identifying the real cause. After reviewing hundreds of […]

Google fixes reduced crawling issue impacting some websites

Google fixes reduced crawling issue impacting some websites

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the near future. What happened. Starting around August 8, 2025, a number of savvy SEOs and […]

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This […]

How to create content that works for search and generative engines

How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt.  It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by […]

WordPress Trademark Applications Rejected By USPTO

WordPress Trademark Applications Rejected By USPTO

The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet. The Trademark Office published the following notice for the “Hosted WordPress” trademark application: “A final Office action refusing registration has been sent (issued) because the […]