Category Archives: Social Signals

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Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner

Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

New Strategies To Gain Local Search Visibility

New Strategies To Gain Local Search Visibility

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven search engine results pages (SERPs) are being disrupted by AI-driven experiences that anticipate, summarize, and even act on users’ needs. As generative AI tools like […]

Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls

Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A member of the r/TechSEO community on Reddit asked if it’s enough to upload the main sitemap.xml file, which then links to the more granular sitemaps. […]

Viral post accuses Google’s AI Overviews of breaking its own spam rules

Viral post accuses Google’s AI Overviews of breaking its own spam rules

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing it of breaking the spam policies Google enforces on everyone else. The post. It was published by Nate Hake on X, minutes after Google’s announcement about the release of the August 2025 spam update: “I’d […]

Professionals Trust Their Networks Over AI & Search

Professionals Trust Their Networks Over AI & Search

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn to their networks first, with nearly two-thirds saying colleagues help them decide faster and with more confidence. Key Findings LinkedIn’s research indicates that professional networks […]

Google Brings Loyalty Offerings To Merchant Retailers

Google Brings Loyalty Offerings To Merchant Retailers

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads. In addition to the loyalty offering, Google Ads is introducing a […]

The fractured future of search: New rules for SEO in the AI age

The fractured future of search: New rules for SEO in the AI age

Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s gotten, well, complicated. Too many ads, too much clutter, a few questionable AI answers – and suddenly users are sneaking off to hang out with ChatGPT and Claude. […]

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads?  Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize your time and advertising budget between channels.  While Google Ads is still a powerful channel for B2B advertisers, it’s not […]

What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP via @sejournal, @AdamHeitzman

What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP via @sejournal, @AdamHeitzman

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal. #Click #Disappears #Surviving #SEO #AIDriven #SERP #sejournal #AdamHeitzman