At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer. AI is no longer a looming possibility; it’s a central player, albeit in ways few of […]
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the […]
TikTok has seen a considerable amount of drama recently. The Supreme Court upheld a federal law banning TikTok unless its Chinese parent company sells it. U.S. President Donald Trump has given a 90-day reprieve for the popular video platform to allow them time to explore a solution to remain in the U.S. This has prompted […]
No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into high-quality leads and ensuring your campaigns deliver real results. Why optimizing forms and follow-ups is essential Google’s mantra, “Focus on the user, […]
Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business? In this article, you’ll learn how to create AI-generated music for videos, podcasts, and ad campaigns. Why Marketers Should Pay Attention to AI Music Music and marketing have been intertwined for nearly a century, with the […]
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. […]
Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve multiple touchpoints. Consistently showing up during the decision-making process boosts visibility and the chances that the prospect will engage […]
TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday. TikTok said it was “in the process of restoring service” yesterday afternoon and credited President-elect Donald Trump for providing “clarity” that made the restoration possible. TikTok’s partial return comes amid a chaotic backdrop […]
Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout. Lars Thoning Dybro first spotted the […]
Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search categories. What’s new: The “Source” column explains Google’s reasoning for triggering ads for a particular search category, offering […]