In SEO, we often operate under the assumption that more is better: more content, more pages, more keywords, more traffic. The expectation is that more of these elements will lead to more revenue. With generative AI, this belief has only grown stronger, enabling content production at an unprecedented scale. But what if more isn’t the […]
At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer. AI is no longer a looming possibility; it’s a central player, albeit in ways few of […]
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the […]
TikTok has seen a considerable amount of drama recently. The Supreme Court upheld a federal law banning TikTok unless its Chinese parent company sells it. U.S. President Donald Trump has given a 90-day reprieve for the popular video platform to allow them time to explore a solution to remain in the U.S. This has prompted […]
No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into high-quality leads and ensuring your campaigns deliver real results. Why optimizing forms and follow-ups is essential Google’s mantra, “Focus on the user, […]
Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business? In this article, you’ll learn how to create AI-generated music for videos, podcasts, and ad campaigns. Why Marketers Should Pay Attention to AI Music Music and marketing have been intertwined for nearly a century, with the […]
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. […]
Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve multiple touchpoints. Consistently showing up during the decision-making process boosts visibility and the chances that the prospect will engage […]
TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday. TikTok said it was “in the process of restoring service” yesterday afternoon and credited President-elect Donald Trump for providing “clarity” that made the restoration possible. TikTok’s partial return comes amid a chaotic backdrop […]
Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has appeared in the match type report for some advertisers, hinting at an upcoming rollout. Lars Thoning Dybro first spotted the […]