Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured $227 million into AI visibility tracking. Most of that went to tracking dashboards. The companies shipping outputs from agentic SEO raised a third of that. Adobe’s acquisition proves dashboards were […]
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing directly into campaigns, letting advertisers create seasonal, mood-adjusted, and material-specific visuals without a photoshoot. It’s part of Google’s broader push alongside Opal, its AI writing tool, to accelerate content creation across PMax, Display, and other automated campaigns. Driving the […]
Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads appear. Managing time zones is […]
I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve seen enough cult documentaries to know you should spit it back into the glass. Do I love the opportunities it’s provided me in a work […]
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]
Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals. OpenAI launched shopping research in ChatGPT, SE Ranking published the largest study yet on ChatGPT citation factors, and Google’s John Mueller clarified that background video loading won’t hurt SEO if content […]
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Manually rewriting AI content doesn’t automatically restore a site’s value or authenticity Mueller recommends treating recovery as starting over with no content, not as a page-by-page editing task Recovering from […]
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public.. Waiting 24–48 hours offers no benefit. YouTube’s recommendation system relies on audience behavior, which starts only when a video is public. You can upload early to let copyright and monetization checks finish before […]
When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years past, overthinking targeting layers often raises cost while sacrificing performance. Meta has also been emphasizing the importance of differentiating creative, warning that similar […]