Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking […]
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone […]
With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team […]
There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50% […]
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while browsing. Google originally wrote: “SGE while browsing was specifically designed to help people more deeply […]
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch. Ad Duplication and Dynamic UTMs simplify campaign creation and tracking. Marketing Overview, Measurement Insights, and […]
Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies — all essential for success in today’s privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email Dead? Exploring the Evolution and Vitality of Email, readers will find a data-backed look at why […]
Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025. Decline Of Generic SEO Content Generic […]
One of the most common themes I’ve seen in SEO over the past decade, and it’s become even more frequent recently, is businesses’ growing desire to build a stronger SEO culture internally. This isn’t just about upskilling their in-house SEO teams. It’s about helping teams across different departments, who may not live and breathe SEO, […]
Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for platform-to-platform comparisons. Why we care. Advertisers can now directly compare Demand Gen campaign performance with […]