Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But in a world where generative AI increasingly mediates information, they are not enough. The difference now is retrieval. It doesn’t matter how polished or authoritative […]
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode can interpret a detailed request, check real-time availability across reservation sites, and link you to the booking page to complete the task. For businesses, that […]
Search is shifting in ways that go beyond traditional rankings. Answer engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are becoming part of everyday search journeys, changing how people search and what they trust. Up to 38% of users now read AI-generated summaries, while 36% skip them for traditional results, per YouGov. It’s still […]
Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites from common vulnerability threats and attack vectors. The research showed that while general solutions stopped threats like SQL injection or cross-site scripting, a dedicated WordPress security solution consistently stopped WordPress-specific exploits at a significantly higher […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables an unauthenticated attacker to launch a Cross-Site Request Forgery (CSRF) attack. Cross-Site Request Forgery (CSRF) A CSRF vulnerability in the context of a WordPress site is an attack that relies […]
Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding of where their ads actually showed. This update finally gives visibility into where budgets are spent outside of Google. Google lists this as an August […]
Let’s be clear: affiliate fraud is happening. Most of the time, the question isn’t whether there are violations in an affiliate program. The real question is: Can you see them? Now, fraudsters don’t just break the rules; they hide the violations. With cloaking, geotargeting, and redirect chains, affiliates can run violating campaigns without ever being […]
Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them all just drains your budget. The pressure to be everywhere Whenever a new platform enters the mix, brands scramble […]
Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. It will appear on eligible LSA profiles that have completed Google’s screening and verification process. How it […]