When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses. The good […]
After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts. By the numbers (all categories combined): 📈 Clicks: +7.8% 📉 CPC: -8.3% 📉 Conversion Value: -5.5% 📉 ROAS: […]
Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits […]
Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly updates. The first dataset covers three complete months across 44,421 sites connected to Ahrefs’ free Web Analytics tool. The Early Numbers For July, the dashboard reports Google at 41.9% of total web traffic across the […]
Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data is broken down at the site level. Works like existing placement reports in Performance Max. […]
A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to “easily” launch a remote code execution. The vulnerability is rated high (8.8/10) on the CVSS threat severity scale. Screenshot from Wordfence advisory showing 8.8 CVSS severity rating Redirection for Contact Form 7 plugin The vulnerability affects the […]
Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for 565 U.S. and UK news publishers: Search referrals made up 19% of traffic in July, little changed since early 2019. Google dominates […]
In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing itself? Fast-forward to 2025, and it’s no longer hypothetical. With AI Overviews (AIOs) and AI Mode, Google has not only eaten into its own search product, but it has also taken a big bite out […]
Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a decade, advertisers and retailers have relied on the Content API to push product data into Google Shopping. The new Merchant API […]
Just under one month ago, on July 23, 2025, Amazon vanished from Google Shopping ads overnight. No trial, no warning, no phased retreat. One of the biggest advertisers on the platform simply stepped back, leaving a noticeable gap in auctions. For many retailers, this shift opened the door to new opportunities. It’s tempting to think […]