Category Archives: Social Signals

As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites, collecting data points like IP addresses, operating system details, and screen resolution. Why we care. Google’s decision to permit fingerprinting, a powerful user-tracking technique it banned in 2019, raises significant privacy concerns and has already […]

Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. #Google #Answers #Audio #Versions #Blog #Posts #SEO

Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can […]

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to know to get the best results from it, all in a quick 3-minute read. Let’s explore a powerful tool […]

Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal. Facebook will delete live videos after 30 days. Users can download or transfer videos to save them. New tools make managing live video content easier. #Facebook #Deletes #Live #Videos #Days

Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI […]

SEO isn’t what it used to be.  With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever.  But search is still a major traffic driver – if you adapt.  The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down […]

WordPress is the most popular content management system (CMS) in the world. Many sites worldwide use it for good reasons: It extensibility means that you can build more than just a website; its open-source nature means you own your site, and it tends to rank pretty well in search engines. Your only limit when it […]

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target […]

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, […]