Category Archives: Social Signals

Google’s Barry Pollard recently explained why website owners see different Core Web Vitals scores in Chrome User Experience Report (CrUX) versus Google Search Console. The short answer: both tools can be correct because they measure different things. Pollard addressed the issue on Bluesky after questions about sites showing 90% “good” page loads in CrUX but […]

AI search is evolving fast, but early patterns are emerging.  In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results.  These formats – when structured the right way – tend to get picked up, cited, and amplified by models like ChatGPT and Gemini. This article breaks down five content […]

Google’s AI-generated results reshape how people search, and Google has said that websites should expect traffic fluctuations and that prior success in organic Search does not guarantee future success in the new ecosystem. This is a big claim, and it’s been debated whether “Hidden Gems” are getting more visibility in modern Search and I’m doing […]

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. Google launched Flight Deals in Google Flights. It’s rolling out in the U.S., Canada, and India next week. Google Flights adds a basic-economy exclusion in the U.S. and Canada. #Google #Brings #TripFinding #Google #Flights

Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools. Details: Web refresh: New home screen highlights earnings, content performance, and engagement; simplified navigation groups tools for monetization, audience connection, and education; Comments Manager now matches mobile functionality. Coming soon: […]

OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT to use data from those apps within ChatGPT chats. ChatGPT Connectors A connector is a bridge between ChatGPT and an external app like Canva, Dropbox, and Gmail, enabling users to connect those apps to ChatGPT […]

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to […]

Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over 3 billion entities deleted. Since 2015, we’ve tracked the Knowledge Graph and have never witnessed a cull of this magnitude.  We’re calling it Google’s great clarity cleanup. If you recently noticed issues with a Knowledge […]

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. Sudden crawl drops are more consistent with 429/500/503 responses or timeouts than with 404s. Once issues are fixed, crawl rates should recover, though it can take time. There’s no defined timeline for recovery. #Googlebot #Crawl […]