The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution […]
Google’s AI Overview feature has become the face of our search engine results. Type almost any question into your Google search bar, and the first answer you receive will be generated by AI Overview. Many are thrilled about this. Others are wary. Marketers and those in the online reputation management (ORM) field are among those […]
As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems infer quality from user experience, and Core Web Vitals (CWV) are Google’s most visible proxy for experience, then strong CWV performance should correlate with strong AI visibility. The logic makes sense. Faster page load times […]
Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how […]
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]
Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar. You have to do more to stay visible. Hiring an experienced link building agency is one efficient way to meet […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search […]
This post was sponsored by uSERP. The opinions expressed in this article are the sponsor’s own. Let’s get real. Most link building agencies are selling you an outdated playbook from 2015. Volume. Guest posting on dead sites. Chasing domain ratings at all costs. But if you’re a marketing leader in 2026, you know the game […]
The popular WooCommerce Square plugin for WordPress vulnerability enables unauthenticated attackers to uncover credit cards on file and make fraudulent charges. The vulnerability affects up to 80,000 installations. WooCommerce Square WordPress Plugin The WooCommerce Square plugin enables WordPress sites to accept payments through the Square POS, as well as synchronize product inventory data between Square […]