Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names. Speaking on a recent episode of Search Off the Record, Mueller and fellow Search Advocate Martin Splitt discussed common challenges for photography websites. During the conversation, Mueller noted that many small business […]
Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for important images instead of JavaScript-only galleries or URL fragments. Responsive images and modern formats improve user experience but aren’t direct ranking factors. Auditing […]
The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all supported versions of the Google Ads API now support: Device targeting: You can now choose which devices your Performance Max […]
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and device filter and keyword trendlines for the search performance report. Krishna Madhavan, Principal Product Manager at Microsoft Bing said, “Starting today, we are expanding data capabilities within Bing Webmaster Tools. Search Performance will now give you deeper visibility into […]
![How To Stay Visible in AI Search [Webinar]](https://i1.wp.com/www.searchenginejournal.com/wp-content/uploads/2025/07/1-359.png?ssl=1 "How To Stay Visible in AI Search [Webinar]")
AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no longer enough, and some brands are getting lost in the shift to AI-powered search results. Join Wayne Cichanski on August 20, 2025 for an exclusive webinar sponsored by iQuanti. Learn how to adapt your SEO […]
The traditional marketing funnel is breaking – and your content is losing its place in it. For years, marketers built strategies around a linear journey: Awareness → Evaluation → Consideration → Purchase → Retention. At every stage, content played a pivotal role – fueling discovery, educating buyers, and driving conversion. SEO was the engine that […]
OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable system to date. OpenAI emphasizes a stronger focus on accuracy, instruction following, and long-form reasoning. Available Now To All ChatGPT Users For the first time, […]
OpenAI today introduced GPT-5, its most advanced large language model. OpenAI promised faster answers, greater accuracy, and better performance in everything from content creation to coding. Why we care. GPT-5 should bring more accuracy, customization, and speed to AI writing and research, which should be good news for search marketers and content creators. We’ll have […]
There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion. That’s the question this month’s “Ask A PPC” will tackle: “I work for a company that has three […]
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades. Let’s break down what’s new, why it matters, and how advertisers should respond. What’s New […]