Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level negative keyword lists are now live, allowing bulk management across multiple PMax campaigns – good for protecting brand suitability at scale. Search theme limits are doubled […]
The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce, convert. Everything was visible. But GenAI doesn’t show its hand. The funnel still exists, it’s just hidden inside the model. Every time someone prompts ChatGPT […]
Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content strategy, or even a business strategy, you need to know who you are as a brand. It’s a step many marketers and business leaders overlook, […]
In the post-ChatGPT era, SEO is not just about keywords, links, or even content. It is more about how deeply AI is embedded into your strategy, operations, and thinking. To succeed in 2025, you don’t need to be a prompt engineer or machine learning expert. But you do need to: Start thinking in systems, not […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google will ban most forms of political advertising across its platforms in the European Union, in line with the EU Regulation 2024/900, starting in September. Driving the news. Google’s updated Political Content policy prohibits: Ads by, for, or on behalf of political actors (e.g., candidates, parties, campaign groups). Ads intended to influence election outcomes, referenda, […]
Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your marketing strategy on autopilot? Or that AI-generated content should deliver instant results? It is time to bust the AI myths that are slowing you down and costing you money. Join Bailey Beckham, Senior Partner Marketing […]
Despite thousands of languages spoken worldwide, only a small fraction are meaningfully represented online. Most of what we see in search results, AI outputs, and digital platforms is filtered through just a handful of dominant languages – shaping not only what we find, but whose knowledge counts. The multilingual promise, the monolingual reality We live […]
Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a portion of results from a new European search index developed jointly with Qwant. The rollout marks the first implementation of the European Search Perspective (EUSP) joint venture, which has created […]
Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) leaves out actual details about who’s winning, and losing – and how much control publishers really have. Here’s […]