OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education subscribers won’t see ads. OpenAI announced the launch with a brief blog post confirming that […]
Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency. After analyzing more than 2,000 URLs cited in AI Mode responses, researchers found no correlation between how high text appears on a page and whether Google’s AI selects it […]
OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users. The details. The ads will appear in a clearly labeled section beneath the chat interface, not inside responses, keeping them visually separate from ChatGPT’s answers. OpenAI will show ads to […]
Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as a place where users can start — and finish — their searches. Executives framed the […]
OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for some users. The details. According to CNBC, the ads will appear in a clearly labeled section beneath the chat interface rather than inside responses. The format is designed to keep ads visually separate from ChatGPT’s […]
We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So, you do what any good PPC manager would do: Refine your bidding strategy. Test new ad copy variations. Expand your keyword portfolio. Optimize landing pages. Improve Quality Scores. Launch Performance Max campaigns. Three months later, […]
Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the inner workings of generative AI are famously complex, patents and research papers filed by major tech companies such as Google and Microsoft provide concrete insight into the technical mechanisms […]
If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover, evaluate, and ultimately choose brands, measurement must move beyond the bounds of Google’s tooling. SEO is a journey, not a destination. If […]
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the […]
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]