A new Backlinko test adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to confirm earlier findings from SEO pros Abhishek Iyer, Aleyda Solis, and Alexis Rylko that visibility in Google’s index can directly impact ChatGPT […]
Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4. Advertisers can opt out before the launch date. How it works: Google AI enhances images with adaptive layouts and generates variations of creative assets (like […]
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more paths to convert. Their absence could now drag down ad strength scores, potentially affecting campaign performance. How it works. Sitelinks now appear in […]
A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions compared to more basic efforts. The research also introduces a maturity framework to help organizations evaluate their personalization capabilities and identify areas for improvement. What the Data Shows According to […]
Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit. But with no supporting data or clear definitions, the message reads more like reassurance than transparency. Rather than take Google […]
It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards are red, pressure is building, and stakeholders want answers. But a dip in performance is more than just a red metric or a single bad day. It’s […]
You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an optional but powerful addition to your Google Search campaigns. This article will explore two types of assets that every business can use: Callouts […]
I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was a precocious little agnostic, so they always struck me as weird. God can’t be your co-pilot because God isn’t a physical manifestation of someone who can help you drive a car. I eventually figured out […]
Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies. While local knowledge is critical, international SEO success demands structure, […]
Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow national brands to spotlight local business partners directly in Yelp search results. The format builds on Yelp’s Sponsored Collections, combining national branding with high-intent, […]