Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create a “Business DNA” profile. It uses the created profile to keep content consistent across channels. It suggests campaign ideas and generates editable marketing assets. […]
Something’s shifting in how SEO services are being marketed, and if you’ve been shopping for help with search lately, you’ve probably noticed it. AI search demand is real – but so is the spin Over the past few months, “AI SEO” has emerged as a distinct service offering. Browse service provider websites, scroll through Fiverr, […]
SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and reselling data from the platform via Google Search results. The response. SerpAPI called Reddit’s language “inflammatory” and said it was “extremely disappointed” to learn of the lawsuit without prior communication. “Our work is guided by a simple principle: public […]
With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all year ‘round, but may be particularly useful to you and your customers during the holidays: Promotion assets. Promotion assets (formerly known as promotion […]
Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Parasitism: One benefits at the other’s expense. Commensalism: One benefits while the other remains unaffected. Mutualism: Both thrive through shared optimization and accountability. Only mutualism creates sustainable […]
When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations for today’s GPTs, which are now part of our daily work in SEO and digital marketing. Search engines have used machine learning for decades, but […]
This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what seems like the appropriate workflow. Like a disgraced BBC employee, thoughts are my own. […]
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI […]
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success. Are your campaigns capturing both? Join Michael Johnson, CEO of Resolve, for a webinar where he shares a replicable campaign framework that aligns media outreach, […]
A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the details: AI pushes people to verify details on retailer sites, search, reviews, and forums rather than replacing those steps. Only about half fully trust AI […]