Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow national brands to spotlight local business partners directly in Yelp search results. The format builds on Yelp’s Sponsored Collections, combining national branding with high-intent, […]
OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a model that can run on a high-end laptop with only 16 GB of GPU. Real-World Performance at Lower Hardware Cost The two models are: gpt-oss-120b […]
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why do organic results dominate user clicks, but get sidelined in budget discussions? Organic Drives 5x More Traffic Than PPC. Can We Prove It? The Short […]
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your […]
Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts. This update should be live for all of you by now, as it quietly launched last Friday. What changed. […]
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly undermine performance—and waste budget. Join us this Thursday for The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with […]
Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling. The new model is available now to Claude Pro users, Claude Code subscribers, and developers using the API, Amazon Bedrock, or Google Cloud’s Vertex AI. Performance Gains Claude Opus 4.1 […]
The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information. Search is no longer a discrete game of isolated queries and static rankings. It’s becoming an infinite game – one shaped by context, memory, and […]
Want to know how content is scored, ranked, and in some cases, discarded by Perplexity? Independent researcher Metehan Yesilyurt analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content. Why we care. Everybody involved with driving SEO and/or GEO success wants to understand how to gain visibility (citations […]
Cloudflare accused AI answer engine Perplexity of “stealth crawling,” saying it uses deceptive techniques to bypass website blocks and access content it’s been explicitly told not to touch. In response, Perplexity said Cloudflare has a fundamental misunderstanding of how AI assistants work and accused the company of either publicity-seeking or technical incompetence. The big picture. […]