Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: […]
Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google will figure it out on its own misses the point of what SEO is about. Canonicals And Case Sensitivity Rel=canonical is an HTML tag […]
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added “emotional reliance on AI” as a safety risk. The new system is trained to discourage exclusive attachment to ChatGPT. Clinicians helped define what “unhealthy […]
YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through a sparkle icon in YouTube Studio. You can ask for comment summaries, video performance analysis, and content ideas based on your channel’s data. What’s New […]
The web’s purpose is shifting. Once a link graph – a network of pages for users and crawlers to navigate – it’s rapidly becoming a queryable knowledge graph. For technical SEOs, that means the goal has evolved from optimizing for clicks to optimizing for visibility and even direct machine interaction. Enter NLWeb – Microsoft’s open-source […]
Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results. Today, I’m excited to announce all 18 winners of the 11th annual Search Engine Land Awards. The 2025 Search Engine Land Awards winners Best Use Of AI Technology […]
The conversation around artificial intelligence (AI) has been dominated by “replacement theory” headlines. From front-line service roles to white-collar knowledge work, there’s a growing narrative that human capital is under threat. Economic anxiety has fueled research and debate, but many of the arguments remain narrow in scope. Stanford’s Digital Economy Lab found that since generative […]
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the […]
Google added Query groups to the Search Console Insights report. Query groups groups similar search queries together so you can quickly see the main topics your audience searches for. What Google said. Google wrote, “We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries.” “Query groups solve […]
The web – and the way in which humans interact with it – has definitely changed since the early days of SEO and the emergence of search engines in the early to mid-90s. In that time, we’ve witnessed the internet turn from something that nobody understood to something most of the world cannot operate without. […]