Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and/or videos in either arm. […]
In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google has layered AI into nearly every inch of the shopping search experience by merging organic results with product listings, rolling out AI Overviews that replace […]
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots […]
For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At Previsible, we analyzed LLM-driven traffic across 19 GA4 properties and found something undeniable: AI platforms like ChatGPT, Perplexity, Claude, Gemini, […]
For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed. Take the Great Decoupling of organic impressions from clicks as a result of Google’s AI Overviews. Or the shift in user behavior away from Google […]
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem? […]
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Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare is mischaracterizing AI Assistants as web crawlers, saying that they should not be subject to the same restrictions since they are user-initiated assistants. Perplexity AI Assistants Fetch On Demand According to Perplexity, its system does […]
Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface. Naturally, B2B advertisers are wondering what this means for their Google Ads strategy. At the same time, cost per click (CPC) rates […]
For 20 years, most SEO professionals only cared about Googlebot. However, in the last few years, a host of new crawlers have emerged from different indexing platforms, such as ChatGPT, Perplexity, and others. These crawlers serve a broader range of purposes. They’re not just the first step toward indexing. They can also ingest content for model training or perform retrieval-augmented generation […]