Researchers tested whether unconventional prompting strategies, such as threatening an AI (as suggested by Google co-founder Sergey Brin), affect AI accuracy. They discovered that some of these unconventional prompting strategies improved responses by up to 36% for some questions, but cautioned that users who try these kinds of prompts should be prepared for unpredictable responses. […]
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means […]
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously going to end support entirely, but after receiving feedback, they decided to continue support for a limited group of shortened URLs. Google URL Shortener […]
Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance tracking that affects SEO audits and ranking signals. Starting with Chrome 139, developers can opt into an origin trial for the Soft Navigations API. This enables measurement of metrics like […]
Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that […]
OpenAI removed a ChatGPT feature that allowed users to make individual chats discoverable by search engines like Google — citing privacy risks. OpenAI called its Share feature a “short-lived experiment” that “introduced too many opportunities for folks to accidentally share things they didn’t intend to.” Zoom out. OpenAI’s Share feature was meant to help people […]
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How it works. Locations of Interest is an optional, ad group-level setting in AI Max for Search. It allows advertisers to target users […]
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making it easier for advertisers to control where their ads appear — and where they don’t. What’s new. Advertisers can now: Centrally manage website exclusions across accounts and campaigns. Apply exclusions in bulk to multiple campaigns at once. Scale effortlessly […]
Danny Sullivan is stepping away from his role as the Google Search Liaison to work on new things within the Google Search Team. Danny posted on X, “This account is no longer active. Please follow Search Central at for site owner information and see our Search blog for the latest updates.” What Google said. “Danny […]
Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and formats. Generative AI offers a new solution, already reshaping how brands create and optimize Google Ads across text, video, and display. But while the promise is […]