WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they write code. The skill helps agents test code quickly while they work. Playground CLI Playground is a WordPress sandbox that enables users to run a […]
Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they […]
On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in the industry since 2009. Kirk is the founder of Zato, a specialist PPC micro-agency, and the author of Ponderings of a PPC Professional and Stop the Scale. He’s also a familiar face on the global […]
We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple assumption: ChatGPT dominates, usage patterns are uniform, and the volume is small and inconsequential. The data proved us wrong. ChatGPT commands 84.1% of trackable AI discovery traffic, but it functions primarily as the default tool […]
On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition from Universal Analytics, especially for marketers, she shared where the platform is headed […]
AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. Rand Fishkin, SparkToro […]
Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party’s name, logo, and favicon. What’s showing up. The test was first spotted by Sarah Blocksidge, Marketing Director at Sixth City Marketing, who shared a screenshot on Mastodon. […]
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]
Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt […]
For a long time, SEO had the simplest math in marketing: Rank higher → Get more traffic → Fill the sales pipeline To the dissatisfaction of marketing executives, that linear world is breaking fast. Between AI Overviews, zero-click SERPs, and users getting answers directly from LLMs, the old “rank to get traffic and leads” equation […]