A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance on manual keywords and more on AI-driven intent signals. How it works. When enabled, Search Term Matching transforms keyword targeting […]
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of indexing content. The context of the discussion was the recent Google Search Central Deep Dive event in Asia, as summarized by Kenichi Suzuki. Main Body […]
Google is expanding AI Mode in Search with new tools that include PDF uploads, persistent planning documents, and real-time video assistance. The updates begin rolling out today, with the AI Mode button now appearing on the Google homepage for desktop users. PDF Uploads Now Supported On Desktop Desktop users can now upload images directly into […]
Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta tool groups user search queries into intent-based categories and subcategories, including those that were previously hidden due to privacy thresholds. Why we care. The update […]
It’s halftime. The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time for a reality check. Traffic is down, revenue is … complicated, and large language models (LLMs) are no longer fringe. Publishers are panicking, and SEO teams are reevaluating how they measure success. And it’s not […]
This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform. “We recently migrated our ecommerce store to a new platform, and despite following all the recommended SEO practices, our organic traffic dropped by 30%. What recovery strategies should we prioritize, […]
Traffic and pageview metrics have long been treated as key performance indicators in SEO. But unless your business monetizes impressions (think ad-supported entertainment or news content), traffic is rarely the end goal. Yes, traffic matters. It’s the first step after someone lands on your site from a search engine or an AI-driven result. But high […]
Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce site works for AI agents that are shopping on behalf of actual customers. AI Agent Experiment On Ecommerce Sites Malte Polzin posted commentary on LinkedIn […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily […]