What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal. #Performance #Max #Skeptic #amp #Devout #Bing #sejournal #jonkagan
At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response, published by Suzuki on LinkedIn, covered multiple points. Kenichi asked for specific data, and Gary’s answer offered an overview of how Google gathers external data […]
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools […]
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content […]
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few months, it was announced in July and has amassed over twenty thousand installations. That’s a pretty good start for an SEO plugin that has only been out of beta for […]
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, calls the shift “colossal” and compares it to the dramatic pullback Amazon made during the pandemic lockdowns. Whats happening. Ryan said about the news: “Amazon has […]
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal personalization, AI tools now play a critical role behind the scenes of local SEO. These advancements aren’t replacing the fundamentals – they’re amplifying them. This article covers […]
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on SEO, others can directly influence how search engines interpret and rank content. Here’s what matters and what doesn’t. Class Names Don’t Matter For Rankings One […]
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s Attention Economy,” a series about how AI is changing the web. The email arrived at 3:47 a.m., marked urgent. Sarah Chen, head of content at a mid-sized publisher, was watching 20 years of assumptions collapse in real time. Her […]
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means […]