TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. and Canada showing search campaigns on TikTok drive significantly higher impact than non-search efforts: 2x higher purchase lift […]
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event tags. You can use it to: Send custom parameters (like audience or conversion details). Configure […]
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence […]
Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the numbers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-2025: ChatGPT engagement rate: 63.42% (though this number declined 11.43% since the study started). Organic search engagement rate: 61.64% (this number increased […]
Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder Glen Allsopp is joining Ahrefs full-time to work on marketing strategy, research, and product. What’s Included The acquisition covers the Detailed website and its browser […]
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me […]
Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future strategy – but too often, they turn into 45-minute monologues packed with PPC metrics and little engagement. Having worked across multiple agencies, I’ve seen firsthand that there’s no single “right” way to run a QBR […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and […]
Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines reveal far less data to guide strategy. This article outlines the GEO metrics you can track right now […]