Nearly two-thirds (62%) of consumers trust AI to guide brand choices, matching traditional search during key decision-making moments. That’s one big finding from Yext’s new report, AI Search Archetypes, released today. By the numbers. Adoption of AI tools is growing – 43% use AI tools daily, and 75% use them more today than a year […]
Rankings are the comfort food of SEO reporting. Easy to track. Familiar. Quantifiable. But rankings are a vanity metric. In 2025, your position in Google is just one piece of the visibility puzzle, and honestly, not even the most important one. Between AI Overviews, carousels, Reddit threads, video packs, TikToks, and your competitors’ paid placements, […]
Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings. It has led to major discoveries – some of which we’re disclosing here. While we can’t reveal everything, the insights below offer a clearer view of how Google generates and ranks its results. What ~1,200 experiments reveal about Google’s inner workings […]
The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core updates we’ve seen in some time. In fact, it seems like some sites hit by the September 2023 […]
Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large language models (LLMs). This week, we’re getting tactical. Because understanding the shift is one thing, operationalizing it across your team is another. In this issue, […]
Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are increasingly polarized. In reality, PMax is neither flawless nor fundamentally flawed. It is a campaign type with both advantages and drawbacks, and deciding whether to […]
Is your first instinct often to publish more content? More blog articles, more landing pages, more guides. Well, here’s an SEO truth that gets overlooked: Producing more isn’t always the best way to get better results. If your website already includes a blog, product or service pages, and resource articles, you likely already have most […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations into WordPress websites, plus a Managed Vector Database that enables developers to easily integrate AI features directly into websites. Smart Search AI WP Engine’s AI Toolkit helps WordPress site owners improve search and content visibility […]
Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate content, but he also stated it could make sense to take steps to prevent indexing. LLMs.txt Llms.txt is a proposal to create a new content format standard that large language […]