Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives […]
In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google will stop reporting on Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and […]
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop reporting on deprecated structured data types. Rankings are unaffected; you can keep the markup, it just won’t show rich results. API returns continue […]
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight into Gemini for analysis, summaries, and repurposed content without jumping between tools. Josh Woodward, VP at Google Labs and Gemini, announced the change on X: […]
Google is piloting a new “Sales & Promotions Feature Bundle with Flighted Budgets” in Google Ads, designed to help advertisers push harder during short-term promos without wasting spend. What’s new Campaign Total Budgets: Fix a set spend across 3-90 days. Promotion Mode: Accelerates spend for 3-14 days, prioritizing volume over strict efficiency. Cross-campaign support: Works […]
Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing the difference. This guide breaks down exactly when you can trust Google’s AI and when you need to step in. […]
The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our feet. We unpacked five of the biggest stories making waves: Bottom line: SEO remains critical in the AI-driven search era. A strategic, brand-focused, and user-first approach […]
Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms. What’s new Web to App Connect expansion: You can now send YouTube, Hotel, and Demand Gen ad clicks directly to apps – extending the […]
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as we do with Google and Microsoft, so it feels like we’re flying blind. Earlier this year, Google, Microsoft, […]
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. Traditional programs built on […]