A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results. Position #2 experienced an even steeper decline, with CTRs falling 39% […]
Organic traffic is down, AI Overviews are stealing your clicks, and your boss is questioning every dollar spent on SEO. The temptation to slash that budget is real, especially when you’re watching competitors get featured in AI-generated summaries while your optimized pages sit invisible below the fold. Cutting SEO now would be shortsighted. The smart […]
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this feature isn’t available. What they saw. Advertisers shared screenshots showing negative keyword lists active in their PMax campaign settings. The discovery was surfaced by Google […]
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested GPT-4.1-based models with natural language queries for 50 major brands and found that 34% of the suggested login links were either inactive, unrelated, or potentially dangerous. The results suggest a […]
Google Ads introduced a small but notable UI tweak — a new icon now appears next to the Optimization Score in the Campaigns table. When hovered over, the icon reveals a quick recommendation, like adding missing sitelinks, without users needing to dive into the full Recommendations tab. How it works: The icon appears beside the […]
There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost a prospective client to a digital marketer whose pitch included a song and dance about AI search visibility. Both discussions highlight a trend in which potential customers want to be assured of positive outcomes and […]
DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and aligns with the company’s effort to make AI features “private, useful, and optional.” What’s New A new filter gives you more control over how much AI you see while using DuckDuckGo. When you search in […]
When AI-generated content became more accessible, questions quickly followed: Is this the future of content marketing? Can AI match the quality of a tenured writer? Will it impact long-term performance? Can it be implemented at scale? We needed to find out. By building a process that balances speed and structure without sacrificing quality, we’ve helped […]
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads […]
The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct? I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch […]