With AI already running the show in search, using SEO tools to automate repetitive tasks isn’t about saving time – it’s just the new normal. Ironically, in 2025, the only thing that feels outdated is not using them. If finding SEO software tools is a no-brainer at this point, what about choosing the best ones? […]
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long time. In fact, it isn’t even novel to just digital marketing. While calculating and connecting the dots with attribution for full end-to-end digital marketing is […]
There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links are important. But the need to buy links presupposes that buying them is the only way to acquire them. Links are important, but less important […]
Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around making too many SEO changes because of a patent filed years ago about monitoring frequent SEO updates to catch attempts to manipulate search results, so […]
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95 percent of the startups will disappear. Others argued that smaller companies will find their niche and that startups may be better positioned to serve user needs. Besmertnik published his thoughts […]
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics firm Triple Whale. Zoom out. As brands weigh platforms ahead of Q4, Snapchat is showing signs of being a high-impact, low-cost option, particularly […]
Great results don’t always speak for themselves. In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value. Yet most teams treat client calls like a routine task, not a strategic moment. Here’s how to change that. Big structure vs. small scrappiness […]
The explosive rise of ChatGPT and other generative AI tools has fundamentally changed how we search for information online. These tools offer a faster, more streamlined way to access knowledge and content, often outperforming the traditional search engines we’ve come to know and rely on for decades. Large language models (LLMs) aren’t without flaws. But […]
Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I are more widely seeing the AI Mode button on the Google homepage. What it […]
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls. Driving the news. Brand targeting settings now live within the AI Max settings panel during new campaign creation. This actually started May 27, although an […]