Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according to surveyed respondents who had identified their attackers. Survey: Who Attacked You? Cloudflare surveyed customers about DDoS attacks, and 29% claimed to have identified the […]
Google Search Console has two new comparison views within the performance reports. The two views were added earlier this morning and they give you new way see and compare your performance data compared to the previous week or previous time period. What was added. Google added these two new options: Compare last 24 hours to […]
Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place. How it works. Users can click a small caret icon next to the summary row to expand and reveal the breakdown. The feature seems […]
Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with more languages rolling out soon. AI Visibility Overview enables users to track citations, track AI query volume and traffic plus benchmark performance against competitors. AI […]
Google upgraded AI Mode within Google Search with Gemini 2.5 Pro model and Deep Search in AI Mode. Plus, Google added AI-powered local business calling to check on local pricing, an agentic search feature. These upgrades are rolling out in the U.S. for Google AI Pro and AI Ultra subscribers. Gemini 2.5 Pro in AI […]
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact. Driving the views. Video is now the dominant force in B2B content. On LinkedIn, it’s shared 20x more than any other format. But many marketers are still flying […]
Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI Ultra plans. Gemini 2.5 Pro Now Available In AI Mode Subscribers can now access Gemini 2.5 Pro from a dropdown menu within the AI Mode […]
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all U.S. Search users this week, allows people to request information from multiple businesses with a single query. When searching for services like pet grooming or […]
Before an LLM matches your brand to a query, it builds a persistent perception of who you are, what you offer, and how well you fit the user’s need. If you’re not perceived as the right match, your brand is quietly filtered out – before fanout, before relevance, before you even enter the race. This is […]
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear goal. I’ve seen this pattern destroy more campaigns than I can count. The problem isn’t bad ads or wrong keywords – it’s “actionism.” That’s when […]