Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library under Location Manager, Google Ads now includes an option called “Google Owned Location Data.” When enabled, Google can automatically pull imagery from its own library and use it in ads tied to your business locations. […]
Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized response by connecting across your Google ecosystem, including Google Search, Gmail, Photos, and your YouTube history. Google said this is “Launching as a beta in the U.S., this marks our next step toward making […]
Google Ads is experimenting with a quicker way for new advertisers to get up and running. Driving the news. Over the past few weeks, some users have seen a new setup option in Google Ads: “Create an account with campaign for faster setup.” The feature surfaced publicly after being spotted by Anthony Higman on X, […]
Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, adding an extra layer on top of Advanced Consent Mode that determines how advertising, analytics and diagnostic data are actually transmitted. What’s new. Advertisers […]
Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends […]
YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content is non-graphic and presented in a dramatized or discussion-based context. The change was outlined in a Creator Insider video and is reflected in YouTube’s Help Center policy language. What’s Changing […]
Google is disputing claims that its new AI-powered shopping checkout work could enable what critics describe as “surveillance pricing” or other forms of overcharging. The back-and-forth started after Lindsay Owens, executive director of consumer economics think tank Groundwork Collaborative, criticized Google’s newly announced Universal Commerce Protocol and pointed to language in its public roadmap about […]
In 2025, the SEO industry debated whether AI required a strategy shift. In 2026, we are still debating, but we are moving further into the testing and execution phase. To navigate the new search landscape, we have to kill the channel silo and let the SEO team act as the strategic quarterback for brand authority. […]
Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that people’s trust levels have changed. […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]