SMX Next returns online Nov. 18-19, focusing on the changing search landscape and how to prepare for what’s to come in 2026. Search marketing is changing faster than ever right now. On the SEO side, ranking is being replaced by citations. Organic traffic is being replaced by impressions. Your brand must build love, reputation, and […]
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty times boost in precision over previous methods, with successful testing in scaled applications such as spam detection in ads. The announcement of this new technology […]
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign […]
A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine. Among those surveyed, nearly one in four prefer ChatGPT over Google for discovery, indicating a potential shift in user behavior. Adobe surveyed 800 consumers and 200 marketers or small business owners in the U.S. All participants […]
Discovery looks different now. AI is influencing how people find answers, products, and brands – and that shift impacts SEO. To keep your skills relevant in an increasingly AI-driven world, you need to blend traditional SEO expertise with AI-centered competencies. The overlap between SEO and GEO skills SEOs are taking on more GEO responsibilities, thanks […]
A new Gmail integration that lets you enable Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless […]
The Google Search Console Search Analytics API added new metadata to communicate when the data it is giving you is not yet complete. This metadata object helps you identify exactly when this starts and ends. Google wrote, “This field provides context about the state of the data, informing you when your request includes incomplete data […]
Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a site is optimized if the content is already achieving its intended results. Getting The Content Right Anyone can write, but it’s hard to […]
Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell you that. They blend together high-performing and underperforming data into aggregates that hide the true story while inflating your […]
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has […]