The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Yet, beneath the headlines lies a counterintuitive reality that’s reshaping how we approach the age-old debate and strategies on desktop vs. mobile: Over 90% of AI-powered search referrals originate from desktop devices. While […]
The digital marketing landscape is experiencing a seismic shift. While traditional search engine optimization focused primarily on Google’s algorithms, a new frontier has emerged: Generative Engine Optimization (GEO). As AI-powered answer engines like ChatGPT, Claude, Gemini, and Perplexity reshape how users discover information, SEO professionals must adapt their strategies to remain competitive. The challenge? Most […]
WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix the issue. Supply Chain Attack Patchstack has been monitoring an attack on a WordPress plugin in which the attackers uploaded an infected version of the […]
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show […]
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started the conversation off by asking at […]
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with Google Search features. Key Changes In Return Policy Markup The updated documentation clarifies that only a limited subset of return policy data is supported at […]
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But while arguments around query control and relevancy remain valid, a less discussed but more decisive factor has quietly shifted the landscape: cost. Recent data shows phrase match is becoming significantly more expensive, often without delivering better results. Google’s long […]
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is a Terrible Goal.” He pointed to a HubSpot survey where 60% of marketers said their top website priority is “increasing traffic,” and 59% listed “overall traffic growth” as their primary key performance indicator (KPI). Then, Fishkin delivered the digital […]
Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely on the API to manage and automate Google Ads campaigns, a missed upgrade means broken integrations, disrupted reporting, and paused […]
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long time. In fact, it isn’t even novel to just digital marketing. While calculating and connecting the dots with attribution for full end-to-end digital marketing is […]