TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app. Reuters cites anonymous sources claiming such a project exists, under the codename “M2.” The report highlights the uncertainty around TikTok’s future in the U.S. #TikTok […]
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast. Organic traffic is dropping, visibility is shrinking, and traditional SEO tactics are losing their edge. If you’re still following yesterday’s strategy, you’re already behind. Join Siteimprove on July 23, 2025 for an exclusive webinar with […]
AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead. To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends worth […]
Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet. It’s a longstanding tradition in Silicon Valley for competitors to try to overshadow competitor announcements with competing announcements of their own, and the timing of […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails to resonate with users and no longer reflects how modern search engines evaluate content. Content that delivers a meaningful experience across the factors that matter […]
Why PPC professionals are moving beyond platform black box AI The promise of AI in paid search has never been more compelling—or more challenging to execute effectively. In Mediaocean’s 2025 H1 Advertising Outlook, 63% of marketers named generative AI their top strategic trend, eclipsing even CTV and social video. Google’s new AI Max for Search […]
When Google’s John Mueller compared llms.txt to the old meta keywords tag, some corners of the SEO world interpreted the comment as a dismissal of the concept and took it as confirmation that llms.txt is overhyped, possibly even DOA. To be fair and clear, Mueller wasn’t claiming llms.txt worked like meta keywords in a technical […]
A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning up to 85 cents of value from every ad dollar. Why we care. Advertisers have long suspected that Google’s opaque handling of low-volume search queries hurts […]
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven revolution that’s reshaping the entire search landscape in 2025 across every industry vertical. Where organizations once relied on monthly snapshots and historical data, today’s market […]