Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules. There are no clean click paths and no obvious conversions – just users watching, skipping, scrolling, and somehow deciding what to buy along the way. But if you’re […]
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying high CPCs even when there’s no real competition. It’s often because they’re unknowingly bidding against themselves. Join BrandPilot AI on July 17, 2025 for a […]
An investigation by SEO professional James Brockbank reveals that ChatGPT may be recommending businesses based on content from hacked websites and expired domains. The findings aren’t a comprehensive study but the result of personal testing and observations. Brockbank, who serves as Managing Director at Digitaloft, says his report emerged from exploring how brands gain visibility […]
All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad solution. Why we care. Demand Gen campaigns are designed to better align with how users browse and discover products across YouTube, […]
Finix, a payment processing company, has launched a new WooCommerce plugin that enables WordPress merchants to integrate embedded payments directly into their stores. The new plugin enables WooCommerce merchants to accept all major credit cards, as well as Apple Pay and bank transfers. Setting up via the WooCommerce plugin is easy and is said to […]
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices at the moment content is created instead of as an editing activity that comes after the fact. Two Functionalities Carry Over To Google Docs Yoast SEO is providing SEO optimization […]
Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased out entirely next year. Key dates: Oct. 15, 2025 – New shared ads can no longer be created in the Google […]
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise to Previsible. While both companies are now under shared ownership, they will continue to operate as separate brands. Internet Marketing Ninjas Founded in 1999 […]
YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a crackdown on popular formats like reaction videos or clip compilations. The clarification comes from Renee Richie, a creator liaison at YouTube, after a wave of […]
There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in […]