There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in […]
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier, most SEO professionals are assigned a set of key performance indicators (KPIs) for which they are accountable, metrics tied to visibility, engagement, and revenue. Still, […]
SEO consulting firm Previsible has acquired Internet Marketing Ninjas, a search marketing agency founded in 1999, as part of a move to combine traditional SEO practices with AI-driven strategies. Terms of the deal were not disclosed. Previsible, launched in 2021 by former eBay head of SEO Jordan Koene, Tyson Stockton, and David Bell, said the […]
For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant blog post or perfectly phrased product page, but if your site architecture looks like an episode of “Hoarders” or your crawl budget is wasted on […]
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for creating, which can require urgent action. But how long does Google take to process them? Someone asked John Mueller that exact question, and his answer […]
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer. But much of that picture is built on signals that are quietly eroding. Cookies are on their last legs. Mobile advertising IDs are […]
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a lawn mower, with the machine doing all the work. However, that prediction overlooks a critical fact: user behavior remains Google’s most important ranking factor. Those […]
Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics, and performance insights, while staying flexible enough to adapt as things change. This guide explains how to build a sustainable, data-driven budget that evolves […]
Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, “We’re now starting to roll out the AI Mode experience in Google Search, with no Labs sign-up required.” Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back […]
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages that use either the DiscussionForumPosting or SocialMediaPostingstructured data types. What’s New? In a brief announcement, Google stated: “Starting today, Search Console will show Discussion Forum […]