Google Keyword Planner now has enhanced forecasting tools that let you break down keyword forecast volumes by city, region, and device type. This brings a new level of granularity to campaign planning. Why we care. For advertisers targeting multiple locations or optimizing for specific user contexts, this update enables more precise budgeting and local strategy […]
TikTok is reportedly developing a separate version of its app for U.S. users, with a planned launch date of Sept. 5, according to reports. The current app would stop functioning in the U.S. by March 2026. This could be a pre-mature preparation for a forced divestiture amid ongoing U.S. government pressure over its Chinese ownership. […]
An analysis of more than 8.4 million English-language Google People Also Ask results found that 12.6% of answers are now AI-generated. That’s according to Mark Williams-Cook, founder of SEO tool Also Asked. Why we care. Google is increasingly relying on AI to fill content gaps. These AI-generated answers seem to appear when Google likely couldn’t […]
As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve. From broken websites to ineffective marketing copy, the hidden costs of AI mistakes are adding up, forcing businesses to bring in professionals to clean up […]
Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their own. These high-intent searches often go unseen if your campaigns aren’t properly configured. That’s where reverse location targeting comes in. What […]
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing. Marketing leaders are under more pressure than ever to show a return on every dollar spent. […]
Google’s free listing features have expanded rapidly in recent years, becoming a staple search feature for ecommerce businesses globally. Working heavily in ecommerce, I regularly encounter issues with the capabilities of stores for ranking within free listing results. Because of the heavy overlap among free listings and ads, both primarily managed via product feeds in […]
SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.” With Google releasing several AI-powered views over the past year and a half, along with the latest take on its own SearchGPT rival AI Mode, we are witnessing a traffic erosion […]
The Movement For An Open Web and other organizations filed a legal challenge against Google, alleging harm to UK news publishers. The crux of the legal filing is the allegation that Google’s AI Overviews product is using news content as part of its summaries and for grounding AI answers, but not allowing publishers to opt […]
A coalition of independent publishers filed a formal antitrust complaint with the European Commission against Google, accusing the tech giant of using its AI-generated summaries — known as AI Overviews — to siphon traffic and revenue from news outlets across Europe. The group, led by the Independent Publishers Alliance, is also urging regulators to impose […]