Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June 30. It may take up to three weeks to complete. Ranking volatility is expected throughout the rollout period. #Google #Rolls #June #Core #Update
Google has rolled out a new version of Search Console Insights, now integrated directly into the main Search Console interface. This update ends the standalone beta experience. The new report aims to make it easier to understand your site’s search performance without requiring advanced analytics skills. What’s New? Previously accessible through a separate interface, Search […]
The world of PPC advertising is heading toward one of its most profound shifts. Until now, advertisers competed for slots on search results pages, placing ads that a platform simply displayed. But a new generation of large language models (LLMs) introduces a radical alternative: ads that aren’t chosen, but written in real time, based on […]
Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls flat in performance-driven environments like YouTube Ads or Performance Max. This could lead to low engagement and poor conversions. To compete in today’s attention economy, […]
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven revolution that’s reshaping the entire search landscape in 2025 across every industry vertical. Where organizations once relied on monthly snapshots and historical data, today’s market […]
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, […]
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not explicitly say that it is being used in search, the research paper makes it clear […]
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the […]
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a conversational AI assistant now expanding to some non-Premium accounts in the U.S. AI Search Results Carousel (Premium Only) Premium subscribers in the U.S. can now […]
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey of SEO professionals from Editorial.Link. Links still matter. 73.2% of respondents said links influence visibility in AI search results (e.g., Google’s AI Overviews and ChatGPT). Other findings of note: 91.9% think their competitors buy links. 80.9% believe unlinked brand […]