Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, […]
Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform. Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites […]
As Google, OpenAI, and other AI platforms reshape the future of search, marketers seem unsure whether to run, walk, crawl, or just watch it all happen right now. That’s according to findings from a new BrightEdge survey of 750 search, content, and digital marketers. “Marketers are caught in the eye of the AI search storm. […]
Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle. One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more […]
Executives juggle countless priorities, and time is always in short supply. Yet when presenting PPC results, many strategists fall into the trap of overloading them with details they neither need nor want. Tailoring your delivery to the audience is always important, but when that audience is a VP or C-suite leader, it’s essential. Their time […]
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners […]
White label link building is a math problem. If your client’s target page requires 40 high-authority backlinks to boost their search engine rankings, they’ll never reach their goal with just three links a month. I’m Travis Bliffen, CEO of Stellar SEO, a 2024 Inc. 5000-ranked white label link building agency. We’ve built over 25,000 links […]
Google’s introduction of AI Overviews is radically reshaping the search landscape. For advertisers, the shift has serious implications: less visibility, fewer clicks, and more uncertainty. With the rise of generative search, paid placements and organic listings are increasingly pushed down the page, disrupting search marketing strategies. At Adthena, we’ve conducted a data study to understand […]
Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that Google said will help publishers monetize their audience more effectively. How it works. Offerwall was shaped by feedback from more than 1,000 publishers. It empowers users with multiple engagement choices, including: Rewarded ads. Users watch a short […]
Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) In 2026, search is no longer a single engine or entry point. It’s everywhere – fragmented, plural, multimodal, and deeply […]