E-E-A-T is one of the most used topics in SEO. However, for a world moving toward an AI SEO-focused future, E-E-A-T may be the only strategy that SEOs can use. This article tackles why and how to audit – and optimize for – your E-E-A-T. Why E-E-A-T matters for AI-powered search E-E-A-T (experience, expertise, authoritativeness, […]
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping the two together is a costly mistake. On the surface, both strategies aim to generate revenue. But the approach, intent, and impact of each are […]
Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search service coming to India. Google wrote, “we’re excited to bring AI Mode to India, starting today, as an experiment in Labs in English.” Some history. As a reminder, AI Mode was introduced in the […]
Google has told us (e.g., here, here, and here) that clicks on AI search results drive better traffic to websites. But a new Ahrefs study suggests that isn’t always exactly the case – at least for other large AI platforms like ChatGPT, Perplexity, and Copilot. The big picture. AI visitors behave differently from search visitors, and […]
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Without the right guidance, the content can come across as dull or robotic. Fortunately, there are techniques for making AI-written text more human-like, engaging, and fun to read. This article explores ways to get more life-like, conversational content from AI. Specifically, […]
Google ads introduced a new feature for search campaigns – URL Inclusions and Exclusions – giving advertisers more control over which parts of their websites are used to generate dynamic ad content. What’s new. Under the Keywords section in Search campaigns, users can now access: URL Exclusions, which let advertisers block specific website sections from […]
Google has told us (e.g., here, here, and here) that clicks on AI search results drive better traffic to websites. But a new Ahrefs study suggests that isn’t always exactly the case. The big picture. AI visitors behave differently from search visitors, and not always in ways that suggest higher quality. Here are some of […]
Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ecosystem, and marketers want to know how to operate in this unfamiliar territory. Today, it’s possible to rank No. 1 and still be invisible. As […]
Google is facing fresh pressure in the UK as the country’s top competition regulator moves closer to imposing stricter oversight of its search and advertising business, including new AI-driven search features. Driving the news. The UK’s Competition and Markets Authority (CMA) flagged concerns about fairness in search result rankings, high ad costs, and use of […]
Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But predictive analytics? That’s where things start to make a bit more sense. This article is going to walk you through: What each predictive metric means (as simply as possible). […]