Get ready for desktop Google Discover with RollerAds by RollerAds

RollerAds is a global ad network offering traffic monetization through Push, OnClick, and Direct Click formats. With over 7 billion daily impressions, 10 million clicks and a growing community of 50,000+ advertisers and 19,000+ publishers, RollerAds continues to expand its global reach.

Google Discover is a powerful channel for traffic and revenue. 

Until now, Google Discover has been mobile-only. But during a Search Central Live event in Madrid, Google announced plans to make Google Discover available on desktop. 

When? We don’t know. But the plan for Google Discover on desktop is coming.

As a publisher, you will have approximately +40% to your ad reach if you’re into Discover already. But if not, then you have no reason left to keep on missing out on this fantastic source of traffic. 

With RollerAds by your side, you can make the most out of your Discover traffic. Read on to find out how.

What is Google Discover?

Google Discover is a personalized content feed in Google’s search engine. It offers articles, videos, and other content. 

This tool benefits both users and website owners. Discover creates a highly personalized news feed filled with engaging content based on users’ preferences and Google activity. It offers an easy way to discover new, interesting, and relevant articles.

For publishers, it’s affordable and engaged traffic. Your content will be shown to relevant users and then snowball to the others by popping up here and there sporadically. This boosted exposure can lead to more subscribers, customers, and overall growth for your online presence.

Benefits of the Discover desktop rollout

Having Google Discover on desktops is beneficial for advertisers, but even more so for publishers. This could expand your audience, making your traffic more attractive to advertisers.

Desktop traffic accounts for approximately 36% of worldwide traffic. Desktop users typically engage longer and read more deeply, while mobile sessions are shorter and more sporadic.

This allows for more sophisticated funnels that include in-depth product descriptions, reviews, and facts.

The right network partner helps you monetize acquired users without harming SEO or user experience.

Getting into Discover with RollerAds

RollerAds opens the door to Google Discover with the power of push notifications. Their hybrid format blends ads with valuable updates so you can share news, content, podcasts, discounts, and other information your audience needs to know.

You can seamlessly insert ads between messages without your audience ever knowing when to expect them. Engaging content keeps users subscribed, and the unpredictability of each push encourages them to check every message.

The more that people positively engage with your content, the more likely it is that you’ll appear in users’ Discover feeds. Your content could potentially reach thousands, or even millions, of new users.

After users land on your website and subscribe to your updates, you can encourage them to read more of your articles. RollerAds helps make this challenge easier.

Monetizing Discover traffic

Let’s say you’ve established a reliable and consistent traffic flow. People keep subscribing, and your reach grows. Now, it is time to monetize your efforts.

The key is keeping your audience engaged, even as you introduce ads – and RollerAds makes it easy.

Beyond essentials like balancing ads with in-house content and choosing the right partners, RollerAds helps you monetize through push notifications, pop ads, and direct clicks.

Ready to start your journey in Google Discover? Contact RollerAds. 

They will guide you and help set up monetization and a push tag to gather your user base. You can even reconnect your old user base to their ad network in a couple of clicks. 

Check out this case study, which reveals how one of their publishers grew earnings from $0 to $60,000 per month.

No matter how niche and unconventional your website and audience may be, RollerAds has everything you need to make your website profitable.

Try RollerAds now!

RollerAds pays fair commissions, is transparent, and cares about your long-term success. You can filter out inappropriate verticals and control your website development. RollerAds can also provide you with advertisers who are willing to work with engaged users.

Although Google Discover is not yet available for desktop, we recommend you prepare in advance to be the first to meet and greet a brand new audience.

Join RollerAds to experience firsthand all the best features this network has to offer. And don’t forget to bring friends to enjoy the perks from their referral program!

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