GMC video assets section now showing populated content

Google’s unified video supervisor inside Service provider Heart is now not empty. After months of showing in accounts with out seen content material, the Video Property part is now robotically populating with sourced movies.

Driving the information. The function — first launched at Google Marketing Live 2025 — was designed to centralize video content material inside Google Service provider Heart. It started rolling out in September, however many advertisers had been seeing a clean interface with no property displayed.

That’s modified. Movies are actually being pulled in robotically, together with content material from exterior sources like YouTube.

Why we care, This confirms Google is shifting forward with its plan to make Service provider Heart a central hub for commerce-ready inventive, not simply product feeds. With movies now auto-populating, manufacturers might achieve extra visibility throughout Buying and Efficiency Max with out additional add work — however they’ll additionally want to make sure their YouTube and web site movies are optimized for commerce.

In brief, video is turning into embedded in retail advert supply, and advertisers who handle it proactively may have a aggressive edge.

Between the traces. By centralizing movies from web sites, social platforms, and probably AI-generated sources, Google is constructing Service provider Heart right into a extra complete inventive hub — not only a product feed supervisor.

That aligns with broader shifts towards video-first buying experiences throughout Search, Buying, and Efficiency Max campaigns.

What to look at. It’s nonetheless unclear how efficiency reporting, optimization controls, and modifying instruments will evolve contained in the Video Property part. However the shift from empty placeholder to populated library reveals the infrastructure is now lively.

First noticed. This replace was first noticed by PPC Information Feed founder Hana Kobzová.