Google Ads API v18 launches with new features for developers

Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers.

Key updates:

1. Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns
2. Performance Max insights: New performance_max_placement_view report for querying placement-specific data
3. Flexible search settings: Replaced summary_row_setting and return_total_results_count with more customizable search_settings
4. Enhanced segmentation: New segments for hotel and search campaign reports based on specific destinations
5. Travel Feed support: Added new click and asset types for Search Ads
6. Partnership ads: New DataLinkService.CreateDataLink for linking Google Ads accounts to creator videos
7. Content performance metrics: New content_criterion_view for Display, Demand Gen, and Video campaigns

Why we care. These API updates enhance tools for optimizing campaigns and analyzing performance across different campaign types. New features like budget suggestions for Performance Max and Search campaigns, placement-specific data insights, and flexible search settings provide more granular control.

Between the lines. These updates reflect Google’s focus on improving performance tracking, optimization capabilities, and cross-platform integration.

What’s next:

• Updated client libraries and code examples will be published next week
• Developers will need to upgrade their client libraries and code to access v18 features

The bottom line. Google Ads API v18 offers developers more granular control and insights, potentially leading to more effective ad campaigns and better ROI for advertisers.