Social Signals
Google Ads Editor 2.10 drops
Jul
Google rolled out version 2.10 of Google Ads Editor. It includes a sweeping set of updates that streamline campaign management, supercharge targeting, and double down on AI-powered tools – all from the comfort of your desktop.
Why we care. Google Ads Editor is a must-have for advertisers managing large accounts. Version 2.10 leans deeper into AI, automation, and enhanced creative controls, making it easier for marketers to scale smart campaigns, faster.
Key features
Precision targeting, more control
- Campaign-level negative keywords in Performance Max: Finally, advertisers can exclude irrelevant search terms directly at the campaign level.
- Platform opt-outs in Performance Max: Want to skip TV screens or tablets? Now you can bulk-exclude device types using -100% bid adjustments.
- Desktop OS targeting: Reach users by OS — Windows, macOS, Linux — for more tailored desktop targeting.
Smarter creatives, visual upgrades
- Support for 9:16 images in Demand Gen: Vertical visuals now render better on mobile full screens.
- Landing Page Preview for Demand Gen video: See what your audience will – right from the ad.
- Barcode & QR code support in Promotion assets: Bring offline engagement into the Editor fold.
AI-powered campaigns
- AI Max for Search campaigns: Toggle it on for smarter keyword matching, URL expansion, and ad personalization.
- Streamlined campaign builder for Performance Max: Access AI-generated assets during campaign creation — a major time saver.
- Search theme incrementality: Know which themes truly move the needle.
New recommendations
- Use deep linking: A “Get Started” link lets you jump to Google’s Deep Link Impact Calculator.
- Add App Conversion Goals: Auto-recommendations ensure you’re optimizing for high-value in-app actions.
Bulk editing
- Partial download for extensions: Sync only what you need — no more bloated account refreshes.
- Export with Ad Preview URLs: CSVs and Sheets now show how your ad will appear — before publishing.
- Expanded Ad Preview: Visualize more formats, including responsive video and Demand Gen ads.
Other notables
- Link Checker tool: Find broken landing URLs fast, across campaigns/accounts.
- Target CPC for Demand Gen: Set precise cost-per-click targets at campaign and ad group level.
- Customer Retention Goal in PMax: Optimize for reengagement — not just new customer acquisition.
- Generate vertical videos: Enable this feature in Video Reach campaigns for better mobile UX.
- Lead form flexibility: Set individual lead form questions as optional to increase conversion.
Compatibility note. Heads-up for Mac users: Starting with version 2.9, Editor requires macOS 12 or later.
Bottom line. Google Ads Editor 2.10 puts advanced campaign capabilities, AI tools, and smarter creative controls right in your hands and you don’t need to touch the web UI.
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