Social Signals
Google Ads simplifies product campaign tracking
Feb
Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the Products section.
How it works. A new dashboard in the Products section includes:
- A table showing product details, status, issues, and priority flags
- A line graph summarizing campaign status trends
- Filters to segment eligibility views
- A pop-up panel that lists “Eligible” and “Not eligible” campaigns per product
Why we care. dvertisers can now quickly identify products that are missing from key campaigns or unintentionally overlapping across Shopping and Performance Max. The added visibility reduces the need to jump between campaign views to diagnose eligibility gaps.
The big picture: The changes help advertisers quickly identify products that aren’t running in expected campaigns, spot campaign overlap before it becomes a budget problem and save time troubleshooting product-level issues.
Between the lines. This is Google’s latest move to give advertisers more granular control over Shopping campaigns, where product-level optimization can make or break profitability.
When. Available now in Google Ads.
First seen. This update was spotted by PPC News Feed owner Hana Kobzová.
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