Google Ads tests expandable summary row in Channel Performance Report

Google Ads tests expandable summary row in Channel Performance Report

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place.

How it works. Users can click a small caret icon next to the summary row to expand and reveal the breakdown. The feature seems designed to streamline analysis of Performance Max and other campaign types using a mix of feeds and creative assets.

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Why we care. The update gives advertisers a faster, cleaner view of how their creative formats are performing, potentially saving time otherwise spent toggling between data sources.

First seen. Mike Ryan, head of ecommerce at Smarter Ecommerce, spotted the test and posted a screenshot on X, calling the feature “very helpful for getting an overview.”

What’s next. Google hasn’t officially announced the feature or its rollout plans, but its presence in the beta interface suggests wider availability may come soon.

Bottom line: If and when it’s rolled out more broadly, this new summary row could become a go-to tool for performance insights for advertisers managing mixed–format campaigns.


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
 
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
 
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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