Google AI Generated Landing Page Patent Is Limited To Shopping & Ads

There has not too long ago been a good bit of drama about Google’s patent about producing touchdown pages as an alternative of sending customers to web sites. Whereas it’s true that the patent is about creating touchdown pages it’s completely not true that it’s about doing it for all pages which might be low high quality. In truth, the patent solely describes a buying web page function.

Google Is Not Changing Websites With Touchdown Pages

Patents are usually not all the time clear about what they’re about as a result of they’re typically broadly worded so as to apply to the widest quantity of use instances. And that’s the case with this patent that’s titled, AI-generated content material web page tailor-made to a particular consumer. That title provides no context for the way the invention is meant for use.

Glenn Gabe not too long ago posted in regards to the patent, repeating what another person mentioned about it on LinkedIn.

He tweeted:

“For those who thought AIOs angered folks, simply await AI-generated touchdown pages from Google. Sure, Google might create new touchdown pages from the SERPs if yours isn’t ok (primarily based on this patent). Nice catch from Joshua Squires at Amsive on LinkedIn -> AI-generated content material web page tailor-made to a particular consumer

And sounds prefer it may very well be used for promoting AND natural… It’s price trying out the patent.

*The system would calculate a “touchdown web page rating” for the group’s current web site. This rating evaluates how nicely the present web page meets the consumer’s particular wants.
*If the present touchdown web page is deemed inadequate (the rating exceeds a sure threshold for enchancment), the system triggers the AI era.
*An AI mannequin leverages the consumer’s search context, location, and previous preferences to drag knowledge from the group’s website and re-package it into a brand new, intuitive interface.
*The consumer sees an up to date search end result web page with a navigation hyperlink resulting in this tradition AI-generated web page moderately than the usual URL.”

Glenn is appropriate that it may very well be used for promoting. However the patent is not about producing touchdown pages for normal search outcomes.

A cautious studying of the patent reveals that it’s actually about making a touchdown web page for buying search outcomes when the touchdown web page presents a poor consumer expertise. The patent signifies that this may be utilized to buying pages, with a lot of the it implying or particularly saying that it’s meant for paid promoting use instances.

The paid promoting use case is sensible as a result of it can assist advertisers with low-conversion touchdown pages make extra gross sales. The patent makes a number of references to that purpose for producing a touchdown web page.

What The Patent Says

The patent in locations makes references to web sites utilizing generic phrases like “organizations” and “content material suppliers,” however each instance, metric, and UI function aligns with:

• E-commerce websites
• Product itemizing pages
• Retail touchdown pages
• Paid search environments
• Conversion-focused industrial web sites

The particular examples of what’s going to set off the generated touchdown pages are:

• Conversion fee, bounce fee, click-through fee as scoring alerts
• Name-to-action buttons on product pages
• Product feeds
• Instance of a consumer struggling to navigate a web page to buy a product
• Sponsored content material placement
• Touchdown pages that lack product filters (which make it exhausting for shoppers to search out their product).

Patents usually start with a broad overview of the invention, a bit referred to as an Summary. Nevertheless the extra you learn the extra particular it turns into and that’s the case with this patent. Close to the highest of the patent, in a bit referred to as Background, the patent exactly describes the use case for the patent:

“In some cases, the touchdown pages could also be tough to navigate, which might cut back the consumer expertise. For instance, a consumer could wrestle to navigate a touchdown web page to buy a product when the touchdown web page has a consumer interface that isn’t effectively designed for usability and engagement.”

Elsewhere the patent explains:

• “In some cases, the navigation hyperlink might be included in a sponsored content material merchandise.
• In some cases, the touchdown web page rating might be decided primarily based on a conversion fee related to the primary touchdown web page.
• In some cases, the AI-generated web page can embody a call-to-action button to a product web page…”
• In some cases, the AI-generated web page can embody a product feed that gives an summary of a product…
• In some cases, the AI-generated web page can embody a sitelink to a product element web page.”

There isn’t any ambiguity that this patent is targeted on buying associated content material and for sponsored promoting.

Not For Editorial Content material

There aren’t any concrete examples within the patent which might be associated to editorial content material, information websites, tutorial pages, blogs, or informational content material. The clues overwhelmingly level to transactional, commerce-oriented pages.

Learn Google’s Patent

I’ve written a information that teaches how to read a Google patent. It’s not that tough to study and is helpful to learn. Each web optimization ought to give it a learn as a result of will probably be useful for understanding how Google’s varied algorithms work. Read it here.

Google’s patent: AI-generated content page tailored to a specific user

Featured Picture by Shutterstock/Shutter_M