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Google AI Overviews now appear on 14% of shopping queries: Report
Mar
Google’s AI Overviews now seem on 14% of buying queries, up 5.6x from 2.1% in November 2025, based on new Visibility Labs evaluation.
- Ecommerce manufacturers have been largely unaffected by AI-driven click on loss in Search. That appears to be altering.
Why we care. As Google’s AI Overviews increase throughout product searches, ecommerce manufacturers face a rising threat of shedding visibility and clicks earlier than buyers attain normal natural or Buying listings.
The main points. The evaluation focused product-intent key phrases tied to outcomes with a Buying field, paid or natural — phrases like “weighted blanket,” “mushroom espresso,” “protein powder,” and “blue T-shirts.”
- That produced 20,900,323 buying key phrases.
- Of these, 2,919,229 triggered an AI Overview — 14.0% penetration.
What they’re saying. Report creator Jeff Oxford, founder and CEO of Visibility Labs, concluded:
- “Specializing in AI search engine optimization is not a luxurious, it’s turning into a necessity. Ecommerce websites must assume past conventional search engine optimization and begin incorporating AI search engine optimization finest practices into their search optimization technique.”
The report. AI Overviews Now Appear on 14% of Shopping Queries, Up 5.6x in 4 Months (Study of 20.9M SERPs)
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