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Google is fixing a Search Console bug that inflated impression counts
Apr
Google is fixing a long-running Search Console bug that inflated impression counts. Because the repair rolls out, reported impressions will lower.
What occurred. A logging error brought on Google Search Console to over-report impressions beginning Might 13, 2025. Google immediately up to date its Data anomalies in Search Console page:
- “A logging error is stopping Search Console from precisely reporting impressions from Might 13, 2025 onward. This difficulty will likely be resolved over the subsequent few weeks; in consequence, you could discover a lower in impressions within the Search Console Efficiency report. Clicks and different metrics weren’t affected by the error, and this difficulty affected information logging solely.”
A Google spokesperson informed Search Engine Land:
- “We recognized a reporting error in Search Console that quickly led to an over-reporting of impressions from Might 13, 2025 onward. Bug fixes are being applied to make sure correct reporting.”
What’s altering. Google is deploying fixes that can change how impressions are recorded and reported. Because the rollout continues, you’ll possible see a drop in impressions within the Efficiency report. Clicks and different metrics aren’t affected.
The timeline. The problem started Might 13, 2025 and endured till now. Google stated the correction will take a number of weeks to completely roll out throughout reporting.
Why we care. In case your Google Search Console impressions change within the coming weeks, it can possible be on account of this bug repair.
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