Google Merchant Center adds “build to order” for vehicle listings

Google launched a brand new availability worth in Google Service provider Middle — constructed particularly for car sellers who don’t carry each mannequin on the lot. The brand new attribute, “construct to order,” lets sellers flag automobiles that aren’t bodily in stock however might be custom-made and ordered by prospects.

What wants to vary. Sellers should replace two areas: their structured information (set availability to BuildToOrder) and their Service provider Middle feed (set availability to construct to order). Consistency between structured information and feed submissions is important to keep away from disapprovals.

Why we care. Till now, sellers had restricted methods to sign {that a} car wasn’t accessible for instant pickup. The brand new worth higher displays what number of trendy automakers function — particularly direct-to-consumer manufacturers like Tesla and Rivian, the place consumers configure options earlier than manufacturing. For sellers providing manufacturing unit orders or customized builds, this implies clearer expectations for consumers — and cleaner information for Google.

The fantastic print Automobiles marked “construct to order” will need to have the situation attribute set to “new.” If a list is marked “used,” it is going to be disapproved — Google considers build-to-order automobiles to be newly configured, not pre-owned.

Backside line In case you promote customizable or factory-order automobiles, this replace provides you a extra correct solution to mirror availability — however provided that your feed, structured information and situation fields are correctly aligned.

First noticed. This replace was shared by Google Buying specialist Emmanuel Flossie, the place he shared the best way to implement this replace on his blog.

Dig deeper. “Availability [availability]” Google Merchant Centre help doc