Google publishes new Google Ads passkey help doc

Google publishes new Google Ads passkey help doc

Google printed a brand new assist doc outlining how passkeys work in Google Adverts — a well timed transfer as advertisers face an increase in account hacks and phishing makes an attempt.

What’s taking place. The brand new assist web page explains how passkeys operate as a passwordless, phishing-resistant login technique in Google Adverts, and clarifies after they’re required — together with for delicate actions like consumer entry modifications and account linking updates.

Google Ads PasskeyGoogle Ads Passkey

The documentation walks advertisers by gadget necessities, setup steps and safety issues.

Why we care. Advert accounts are more and more being focused by attackers, with compromised logins resulting in finances theft, marketing campaign disruption and knowledge loss. Clearer steerage from Google provides advertisers a simple path to strengthening account defenses at a essential second.

The underside line. As account takeovers turn out to be extra widespread, higher training round safety instruments like passkeys is a sensible win for advertisers seeking to lock down entry and scale back danger.

Dig deeper. About Google Ads account passkey


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu began her profession delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech facet. Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Live and host of weekly podcast PPC Live The Podcast.

She can also be a global speaker with a few of the levels she has introduced on being SMX (US, UK, Munich, Berlin), Mates of Search (Amsterdam, NL), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna, IT) and extra.


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