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Google unifies Local Services Ads under new Verified badge

Posted on by SocialSignalCounter
Google unifies Local Services Ads under new Verified badge
20
Aug

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October.

  • The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee.
  • It will appear on eligible LSA profiles that have completed Google’s screening and verification process.
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How it works:

  • The badge shows alongside details of which checks a business has passed (e.g., licensing, background).
  • Google says the icon may also display dynamically on LSAs when it’s likely to influence a consumer’s decision.

Why we care. The new Google Verified badge replaces several separate trust signals with one clear marker, making it easier for consumers to see which businesses have been vetted. Verified businesses get more visibility and credibility, which could help them attract customers ready to buy.

Bottom line. Google Verified is replacing a patchwork of LSA trust programs with one unified badge designed to simplify credibility signals for advertisers and consumers.

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Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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