Social Signals
Meta wants its advertisers to connect to Google Analytics
Mar
Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions.
Details. Meta says setting up the connection takes just 5-10 minutes. Advertisers with a high-quality integration saw an additional 5% increase in conversions, according to internal Meta data.
How it works:
- Advertisers must connect Google Analytics to their Meta ads account.
- Meta will roll out system updates first to those with established connections.
Why we care. Advertisers who establish a strong connection between Meta and Google Analytics could see improved campaign performance, gaining an edge in a competitive ad landscape.
The big picture. As privacy changes continue reshaping digital advertising, deeper integrations between analytics and ad platforms are becoming critical for performance tracking and optimization.
First seen. We saw this update when paid search and social consultant Samantha Noble mentioned seeing the message on LinkedIn.
What’s next. Advertisers who act early may benefit from future updates before the broader rollout. Expect Meta to further incentivize integrations across its ad ecosystem.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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