Social Signals
Microsoft Ads launches self-serve negative keyword lists
Feb
Self-serve adverse key phrase lists are actually stay in Microsoft Promoting, in keeping with Adverts Liaison Navah Hopkins — giving advertisers long-requested management with out submitting assist tickets.
What’s occurring. Advertisers can now create and handle shared adverse key phrase lists immediately within the UI. Lists assist as much as 5,000 adverse key phrases (one per line) and might be utilized at both the marketing campaign or account degree. Match varieties operate the identical approach in Efficiency Max as they do in conventional Search campaigns.
- Lists may also be edited, exported as CSV information, or faraway from campaigns as wanted.
- Microsoft notes that match kind formatting requires brackets for actual match and citation marks for phrase match — not hyphens.
Why we care. Unfavourable key phrases are vital for filtering irrelevant visitors and defending budgets. Making lists self-serve streamlines workflow, reduces reliance on assist tickets, and provides advertisers sooner management over search question exclusions.
The underside line. Microsoft is handing extra operational management again to advertisers — and eliminating friction in probably the most important levers for marketing campaign effectivity.
Dig deeper. How to add keywords that won’t trigger my ads (negative keywords)
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